Liftoff Brand Use Policy
This policy explains how you may use Liftoff’s logos and other brand assets, as well as how you may reference Liftoff and our products and services. Only use our brand assets in accordance with the rules below.
When in doubt of how the brand or any of its associated assets should be used, email marcom@liftoff.io for clarification or approval.This policy is composed of the Use Rules below and the Design Assets above (which detail how you must visually present our brand assets). Copies of our brand assets can be downloaded from this brand guidelines page.
This policy is subject to revision by Liftoff at any time.
Use Rules
You may use our brand assets for non-commercial purposes, including in connection with academic research. For commercial uses, such as including our brand assets in a product for sale, please request our permission. We may require you to stop using our brand assets if we believe that your use falls outside these rules or the scope of any permission we give you.
General Requirements
- Don’t imply an association that doesn’t exist. Don’t use our brand assets in a manner that suggests any type of association, affiliation, partnership, sponsorship, or endorsement by Liftoff, or in a way that can be reasonably interpreted to suggest editorial content has been authorized by, or represents the views or opinions of Liftoff or its personnel. We suggest that you include a disclaimer of association or endorsement where appropriate. (E.g. “Liftoff is not associated with, nor does it endorse or sponsor this website.”)
- Keep it clean. Don’t use our brand assets in conjunction with any content associated with nefarious activities.
- Use our brand assets civilly. Subject to fair use exceptions, don’t use our brand assets in a way that disparages Liftoff or its business, or in a way that is deceptive, harmful, obscene, unfair, defamatory, infringing, or otherwise objectionable.
- Don’t combine our name with yours. Don’t combine our name or brand assets with your name, marks, or names of products and surveys.
- No names in titles. Don’t se our name as part of the title of your blog, book, or website.
- No confusingly similar uses. You must not attempt to obtain ownership rights in our brand assets, or any confusingly similar approximations, whether by trademark registration, domain name registration (including second-level domain names), or otherwise.
- Properly display our logo. Display the Liftoff logo from the download sources provided on this page without alteration.
- Comply with our Terms of Use. You must also comply with the Liftoff Terms of Use.
