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Our Host Peggy Anne Salz wraps up our series showcasing UA experts and expertise with Aurelie Genet, Liftoff Mobile Hero and former Mobile Marketing Lead at Trainline, the world’s leading independent digital rail platform – selling train tickets over 24 markets – that also offers a mobile utility app. Aurelie draws from her background working at a wide variety of mobile companies to highlight key differences in UA approaches depending on the app you have and the value you offer. She also deep-dives into how – and why – the boundaries between UA and CRM are blurring to create new opportunities and challenges for marketers as they seek to build trust and loyalty.