Mobile Advertising Fraud Protection

Mobile Ad Fraud: A $2.6 billion problem

Mobile advertisers spent over $1.3B on fraudulent installs in 2015. This number doubled to $2.6B in 2017.

Upwards of 38% of mobile inventory is fraudulent
Up to 71% of mobile ad budgets are lost to fraud
63% of marketers do not utilize fraud prevention techniques

Our Approach

Filter Out Fraudulent Bid Requests Before an Ad is Ever Served

Our platform processes over 770 billion bid request per week. 103 billion of these bid requests (13%) are excluded on suspicion of fraud.

Weekly bid requests
with
Bids excluded per week
results in
Bid requests excluded

3 Key Technologies for Preventing Mobile Ad Fraud

Our success in filtering out fraudulent traffic is based on 3 key technologies:

3 Billion Fraud Free Devices

A database of over 3 billion verified fraud
free mobile devices, guaranteeing we serve
ads only to real, quality users

Bad Bid Request Filtering

Bad bid request filtering, which detects 10
different types of suspicious or fraudulent
traffic

Post-install Optimization

Campaign optimization for post-install
engagement, naturally weeding out bad
actors that don’t perform

EXCLUDE FRAUDULENT BID REQUESTS

Run Your Programmatic Campaigns Fraud-Free

Identifying and excluding bad bid requests from ad exchanges is key to successfully running programmatic mobile advertising campaigns. Bid Blocker, our mobile ad fraud detection technology, detects and excludes 10 different types of suspicious or fraudulent bid requests: