User installs your app then abandons or deletes it
Liftoff Re-Engagement Ads are targeted
to your unengaged users
Users come back to your app
and convert
Today the app industry will tell you to start retargeting on day 1 but this approach is flawed for two reasons. First, you may be retargeting users who would have converted on their own. And secondly, you will make attribution murky for your user acquisition efforts.
So what’s a better way to retarget? Find out how long it takes for most of your users to action your target event and then start retargeting one day after to drive true incremental value.
At Liftoff, we’ve charted the average time to conversion, defined as the time it takes for 90% of users to convert, for the most common events by vertical.
ShoppingDecrease shopping cart abandonment rates
TravelPromote recently searched hotels and destinations
DatingTarget installers for registration and subscription events
GamingPromote new features, levels & skills to keep users spending
UtilityOnboard new users by promoting product features
Most partners offer UA or re-engagement only solutions, forcing marketers to run their UA and re-engagement in islolation of the other, resulting in misattribution and wasted spend.
With Liftoff, you can combine your UA and re-engagement efforts together to achieve better performance, better user experience, and cost efficiency.
Better PerformanceLeverage ML holistically to re-engage users at the right time
Better User ExperienceDeliver a seamless experience with consistent creatives
Cost EfficientStreamline operations and eliminate wasted spend
Invoice2go, the top grossing business app in more than 50 countries, engaged Liftoff to increase revenue by converting more iOS and Android installs into paying subscribers with mobile retargeting.
LuckyFish Games approached Liftoff to help them run a mobile re-engagement campaign
for their popular OMG! Fortune Slots title with a goal of increasing in-app purchases.
