On-Demand Webinar

Influencer marketing is a hot marketing channel for many B2C brands. But how well does it work for promoting mobile apps?

Join this webinar as we talk to marketers with hands-on experience successfully running influencer marketing campaigns to drive downloads and engagement for mobile apps.

What we covered:

• The pros and cons of the major platforms (YouTube, Instagram, TikTok)
• Metrics that matter, and those that don’t
• Building your first test campaign and budgeting
• Finding influencers to promote your app
• Attribution tracking
• In house vs. agency
• How to spot fraudulent influencers
• Evaluating partners
• And more…