Ad Creative Strategies on iOS 14.5

How will mobile ad creatives change post-IDFA? With less data granularity for tracking and targeting, marketers need to shift their ad creative strategy to focus on building creatives that speak to a broader audience to drive installs and motivate actions.

Liftoff’s and Vungle’s ad creative experts share practical strategies to adapt your creatives to a post-IDFA world.

Panelists:

• Si Crowhurst, VP Creative Labs & Brand at Vungle
• Gavin McNicholl, Global Head of Creative Labs at Vungle
• Thomas Zukowski, Creative Director at Liftoff
• Dennis Mink, SVP Marketing at Liftoff

What we covered:

• How mobile ad creative works with IDFA & how that will change
• Best practices to make the most of your ad creative on iOS 14.5
• Do’s and Don’ts of designing ads for iOS 14.5 and beyond
• Messaging strategies to engage both new and existing users
• A/B testing tips and tricks to optimize ad creative performance